Maybe what the mass customization movement needs is more celebrity endorsements? Golf has always been an example of an industry that is heavily driven by professional endorsements. Golfers want to put like Tiger, drive the ball like John Daly, and win like Arnold Palmer. And why wouldn’t they want to design their own golf clubs with an online product configurator like Phil Mickleson?
“Golf is already the most personalized sport there is in terms of custom equipment options, and our new udesign by Callaway platform brings personalization to a new and exciting place,” Jeff Colton, SVP of Global Brand and Product at Callaway said. “The opportunity to design your very own driver in the colors of your favorite team, alma mater or whatever you happen to feel looks best has never been offered on a mass scale.”