What do shoppers want from an online customization experience?
Which product configurator features are most important?
- Intuitive design
- Guidance / recommendations
Will shoppers still pay a premium price for customization?
Research objective: To help the collective mass customization industry to build better customization experiences.
This is the second study we’ve launched on the topic of consumer preferences in the context of product customization. See last year’s study. This presentation was presented at the Mass Customization and Personalization, and co-creation 2011 conference, November, 2011.