Treehouse Logic is scheduled to present at the upcoming 2011 World Conference on Mass Customization, Personalization, and Co-Creation.
A new generation of shopping tools is driving innovation on the web. Shopping online is becoming increasingly more interactive, social, and fun. Treehouse Logic launched a research study to learn more about consumers’ evolving tastes and preferences in the context of shopping for soft goods, specifically in the context of the design-your-own experience. We set out to shed light on topics like: What do shoppers want and expect from a customization experience? Which top customization features are most important? Visualization? Speed? Intuitive design? Social interaction? Community suggestions? Expert guidance? When customizing, do users want infinite possibilities or simplicity?
Additionally, will shoppers still pay a premium price for customized products? The answers may surprise you.
The study is a follow-up of the same study that was published in 2010. This year’s report will highlight some major changes in consumers’ responses from last year.
Details for the talk:
- Session 4-6: Consumer Behavior and Managing Choice in Mass Customization Co-Design Toolkits
- Session Chair: Kate Herd, Middlesex University, Great Britain
- Friday, 18 November 2011, 4:30 – 6:00, Salon Marina del Rey, San Francisco Airport Marriott Waterfront. San Francisco, CA USA.
See you there!