The new generation of ecommerce is about merging commerce with entertainment and gaming

Susan Lyne of Gilt Groupe was recently interviewed by the Huffington Post on the next big idea in tech and ecommerce.  Here’s an excerpt.

What’s the next big idea in tech?

“I think that the new generation of e-commerce is huge. E-commerce was the dog of the Internet for a long time — there was not a lot of innovation, and there were set rules about how you laid out a site and what you had to be good at. I think the new generation of e-commerce is about taking commerce out of the world of tasks and into the world of entertainment: It’s fun as well as being something that you need to do. The new generation of e-commerce that sites like Gilt, Groupon and LivingSocial are a part of are about merging commerce with entertainment and gaming.”

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2 Responses

  1. […] The new generation of ecommerce is about merging commerce with entertainment and gaming […]

  2. Keep this going please, great job!

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